An on-snow event in downtown Wenatchee that drew between 2,000-2,500 people in its first year (2014). Wenatchee is 12 miles from a ski area, but it’s not known as a “ski town.” Working closely with a local brewery, we imagined an event that would bring the snow and the “ski town” into the heart of Wenatchee, and invigorate the downtown core in the middle of winter. Mission accomplished! I envision great things for this event in the coming years.
Video courtesy of North 40 Productions.