A complete redesign and rebranding of the Scrivanich Natural Stone website in Wordpress. The website and rebranding work included a refresh of the logo, a photoshoot to update and fill out Scrivanich’s photo files, a video to introduce visitors to the business, and an SEO effort to improve organic traffic to the site.
A full redesign in Drupal of the Mission Ridge website within a responsive framework. As project & art director, I set the vision, defined the structure, developed the content and managed the implementation of the ski area’s new website. In the seven months since site launch, year-over-year visits have increased 25%, organic traffic has increased 25% , and the bounce rate has decreased 5%.
A full redesign of the Bastyr University 1,000+ page website in Drupal. As project director, I oversaw a team of five to completely overhaul Bastyr’s massive website. The project included the implementation of an e-commerce store (nopcommerce), a customer relations platform (civiCRM) and many custom features, included a degree search tool, an internal staff and student portal, a physician finder tool … Read More
An on-snow event in downtown Wenatchee that drew between 2,000-2,500 people in its first year (2014). Wenatchee is 12 miles from a ski area, but it’s not known as a “ski town.” Working closely with a local brewery, we imagined an event that would bring the snow and the “ski town” into the heart of Wenatchee, and invigorate the downtown core in the middle of winter. Mission accomplished! I envision great things for this event in the coming years.
Replaced Mission Ridge’s outdated and difficult-to-use ecommerce solution with a new online store. In its first year, the new online store facilitated more than $1 million in online sales and helped Mission Ridge set a record for season pass revenue. The store was set up to sell season passes, retail items and gift cards.
Mission Ridge has legions of diehard fans and a regional presence and reach, but struggled to actively engage online audiences. By cultivating and sharing great content, I increased Mission Ridge Facebook fans from 5,000 to 15,000 in six months.
The success of ski areas depends on their ability to teach people to ski and snowboard. That’s why an effective introductory offer and product are crucial to the long term success of a ski area. My task at Mission Ridge was to tweak and rebrand an existing product to make it more compelling and effective. The result: the “Learn to … Read More